How to prepare the assortment for summer: balance between seasonality and continuity

BLOG When summer arrives, the produce department is transformed: colors become more vivid, the scents become intense and the desire for fresh dishes takes over. For those who select and order products, summer is the key moment to rethink the assortment, seizing all the opportunities that seasonality brings, without forgetting those “basic” products that can […]

Consumption trends 2025: what consumers are looking for in fruit and vegetables

BLOG The fruit and vegetable sector is undergoing a profound transformation, driven by consumers who are increasingly aware, attentive to health and environmental impact. In 2025, consumer preferences reveal a demand for products that go beyond simple nutrition, embracing values of sustainability, well-being and transparency. According to the Coop 2024 Report – Winter Edition, during […]

Biodiversity as a strategic resource

BLOG Biodiversity as a strategic resource In recent years, the value of biodiversity in agriculture has gained increasing importance. The variety of crops is not only a natural heritage to be preserved, but it represents a strategic lever for creating more robust and sustainable agricultural systems, capable of guaranteeing benefits to both the producer and […]

Commitment against food waste

BLOG National Day against Food Waste: a common commitment for a sustainable future On February 5, in Italy, the national day against food waste is celebrated, an opportunity to reflect on the value of food and the importance of reducing losses. Every day, tons of perfectly edible food are thrown away, while millions of people […]

Water saving

BLOG Water savings in agriculture: innovative solutions to face the challenges of the future With the world’s population expected to grow by around 2 billion by 2050, managing water resources becomes an increasingly urgent issue. Climate change has made the situation even more critical, with increasingly frequent extreme events: prolonged droughts and heavy and sudden […]